Counterpoint Agency is a consultancy and implementation business for brands in sport, fashion, and optical. We take on only select projects we believe in, so we can move beyond the role of an agency and act as an extension of your in-house team. By being deeply invested from day one, we create long-term growth strategies and deliver hands-on execution that scales with your vision.

We bring strategy and transparency to every stage of your journey, helping you learn and get clarity, whilst laying the foundations for long-term success without inflated retainers or hidden costs. Our approach is simple: grow together, share the wins, and give you the tools to make smarter decisions along the way.

With experience as the agency, the in-house team, the client, and the consumer we know what it takes to deliver real results.

Marketing Brand Development Ecommerce Management

Shark Eyes

We have built an enduring partnership with Shark Eyes focusing on all business-related aspects, from strategic planning to execution, ensuring comprehensive support for their growth and success.
FujiFilm

Our ongoing partnership with Fujifilm encompasses both marketing collaborations and brand ambassadorship, supporting the promotion of their existing product lines and new equipment launches through professional content creation.
Red Feather Coffee

We’re working with Red Feather Coffee to strengthen their business foundations through strategic growth planning, marketing and communication strategy, digital optimisation, and market research. The focus is on building a scalable ecommerce platform, enhancing the customer experience, and creating clear pathways for sustainable growth.
Tens Sunglasses

Our work with Tens encompassed a full spectrum of services, including marketing, sales enhancement, and business development, in Australia and Indonesia.
Yeti

For years, our photography collaborations with Studio Ord and YETI have gone beyond product shots -we’ve documented real adventures, rugged landscapes, and the unbreakable bond between users and their gear. Each project reinforces YETI’s commitment to durability and the outdoors.
Audi

For this project, we took Audi’s precision engineering into the untamed beauty of Western Australia, creating striking contrasts between German automotive excellence and raw natural landscapes. The images tell a story of capability and sophistication where red desert dust meets flawless paintwork.