Your vision.
Our execution.

5hrs

LOST EVERY WEEK

Just logging into platforms, pulling numbers, and trying to make sense of them. Before a single decision gets made.

Weeks

TOO LATE

By the time your accountant reports last month, the cash is already gone. Decisions made on stale data are not decisions. They are guesses.

4+

PLATFORMS, NO PICTURE

Shopify, Meta, Google Analytics, Square, Xero. Each tells you a fragment. None of them talk to each other. You are assembling a puzzle with half the pieces missing.

Three of your highest value wholesale accounts are significantly past their average reorder window. Flagship Account A is 19 days overdue, Flagship Account B is 59 days overdue, and Flagship Account C is 73 days overdue. Combined these accounts represent $18,400 in average annual wholesale revenue. No orders are currently in progress for any of them.

Meta ROAS dropped to 1.4x this week, down from 3.1x last week. Audience fatigue on the retargeting set is pushing your blended MER to 38%, which is 8 points above the threshold where the business stays profitable on paid. The creative has been in market for 31 days without rotation and frequency is at 6.2. Your cold prospecting audiences have barely been touched.

Fixed costs are running at 41.2% of revenue this month, above the 35% sustainable threshold. At current trajectory the business will miss its profit target by $2,400. Revenue needs to reach $87,400 in the remaining 12 days to close the gap, which requires $3,600 more than the current daily run rate.

Mother's Day is 3 weeks away. Last year wholesale revenue spiked 34% in the two weeks prior, driven by gift set orders from your Margaret River cafe and hospitality accounts. The year prior that same window produced the highest single wholesale day on record at $2,700. Across DTC, Shopify revenue lifted 28% in the same window last year, led by gift box SKUs and bundle purchases. Current forward demand for that window across both channels is $0.