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A clean ocean swell breaking under a towering white cloud off the Margaret River coast, deep blue water to the horizon
Ecommerce

Three Shopify builds we shipped for Australian brands, taken apart element by element.

Live today

Website Architecture.

Every element, from the add to cart to the invisible schema, is here for a reason. Scroll to see the reasons.

Scroll to inspect
(01)

A Shopify product page that turns a wellness blend into a considered daily buy.

sevenseastea.com.au

Seven Seas Tea.

sevenseastea.com.au/products/organic-anti-inflammatory-blend
Live Seven Seas Tea product page for the organic anti inflammatory blend, showing the pack shot, reviews, price, size options and the ingredient breakdown
Conversion

Proof at the very top

The star rating and nine reviews sit beside the title, so the first thing the eye resolves is that other people said yes.

Craft

Photography leads

Warm neutrals and one clean layout let the loose leaf blend fill the frame.

Conversion

Price as daily value

The size options pair with a plain cost per cup line, so eighteen dollars reads as cents a day.

Conversion

One tap checkout

Shop Pay express turns a return visit into a single tap.

Technical

Structured product data

Each size is a variant with price, AUD currency and in stock status, ready for rich results in Google.

Craft

Detail on demand

Description, Origin, How To Brew and Who Is This For tuck the depth into accordions, keeping the buy zone calm.

Technical

Long tail wellness search

Ingredient rich content answers queries like turmeric tea for inflammation, the long tail a single title could never reach.

Technical

Every ingredient is content

Turmeric, ginger, tulsi and five more each get a photo, a name and a learn more expansion. Real content, not a buried list.

Technical

Built on Shopify metafields

The ingredient section runs on Shopify metafields, so a herb is updated once and every blend stays consistent.

Conversion

Real customers, shown

Reviews with buyer names and photos turn a rating into people you can picture.

Seven Seas Tea anti inflammatory blend product page on mobile
Swipe the notes →
Conversion

Proof at the very top

The star rating and nine reviews sit beside the title, so proof lands before any copy is read.

Conversion

Price as daily value

The size options pair with a plain cost per cup line, so eighteen dollars reads as cents a day.

Conversion

One tap checkout

Shop Pay express turns a return visit into a single tap.

Technical

Every ingredient is content

Turmeric, ginger, tulsi and five more each get a photo, a name and a learn more expansion.

Technical

Built on Shopify metafields

The ingredient section runs on Shopify metafields, so a herb is updated once and every blend stays consistent.

Technical

Long tail wellness search

Ingredient rich content answers queries like turmeric tea for inflammation.

Technical

Structured product data

Each size is a variant with price, AUD currency and in stock status for rich results.

Conversion

Real customers, shown

Reviews with buyer names and photos turn a rating into people you can picture.

(02)

A long form landing page that tells a story, then sells the suit inside it.

sharkeyesglobal.com

Shark Eyes.

sharkeyesglobal.com/pages/manta-3mm-womens-wetsuit
Live Shark Eyes Manta wetsuit landing page, showing the ocean hero, product story and featured product blocks
Story

Sold like an argument

Hook, then proof, then product. The visitor is convinced before a price appears.

Craft

Cinematic art direction

Full bleed ocean footage and a centred hero set a premium, editorial tone.

Story

Brand voice does the selling

Built for real water use speaks to the surfer in the water, not the browser at a desk.

Conversion

Video answers objections

Nush explains the suit in her own words, doing what a spec list never could.

Story

A face behind the product

The ambassador story gives the suit a reason to exist and a person to trust.

Conversion

Buy without leaving the story

A featured block with size selector and add to cart means no bounce to a separate page.

Conversion

Proof beside the price

The star rating and review count sit on the featured product, right where doubt appears.

Technical

Two product schemas, one page

The springsuit and the pants each carry structured data with size, GTIN and SKU.

Technical

An FAQ marked up for search

Product, returns and shipping questions are in schema, ready to surface directly in results.

Shark Eyes Manta landing page on mobile
Swipe the notes →
Story

Sold like an argument

Hook, then proof, then product. The visitor is convinced before a price appears.

Story

Brand voice does the selling

Built for real water use speaks to the surfer, not the browser.

Conversion

Video answers objections

Nush explains the suit in her own words, doing what a spec list never could.

Conversion

Buy without leaving the story

A featured block with size selector and add to cart keeps the sale in place.

Technical

Two product schemas, one page

The springsuit and the pants each carry structured data with size, GTIN and SKU.

Technical

An FAQ marked up for search

Product, returns and shipping questions sit in schema, ready to surface in results.

(03)

A fine art collection where the grid is the product and silence is the sell.

andrewsemark.com

Andrew Semark.

andrewsemark.com/collections/ocean
Live Andrew Semark ocean collection page, an edge to edge grid of fine art wave photography
Conversion

Two ways to browse

A landscape and portrait toggle lets buyers shop by how the print will hang at home.

Craft

The grid is the design

Edge to edge, no gutters, four columns. The work hangs together like a gallery wall.

Conversion

Titles reward attention

Names like Solitude and Bombora reveal on hover, so leaning in is part of the experience.

Craft

Restraint as strategy

Nothing competes with the image. For an art buyer, that silence is the sell.

Technical

Alt text is the artwork title

Solitude, Void, Glass. Human first, and machine readable at the same time.

Technical

Heavy on images, light on weight

Responsive image sizes keep a gallery this rich fast to load and easy to crawl.

Technical

Lean, indexable markup

A quiet page with clean structure stays crawlable without a wall of script.

Andrew Semark ocean collection on mobile
Swipe the notes →
Craft

The grid is the design

Edge to edge, no gutters, four columns. The work hangs together like a gallery wall.

Conversion

Two ways to browse

A landscape and portrait toggle lets buyers shop by how the print will hang.

Conversion

Titles reward attention

Names like Solitude and Bombora reveal on hover, so leaning in is part of it.

Craft

Restraint as strategy

Nothing competes with the image. For an art buyer, that silence is the sell.

Technical

Alt text is the artwork title

Solitude, Void, Glass. Human first, and machine readable at the same time.

Technical

Heavy on images, light on weight

Responsive image sizes keep a gallery this rich fast to load and easy to crawl.

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Margaret River

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