Where it can help.
If it doesn't make money, save time or lift quality, it isn't worth doing.
Make money
More in the till.
More leads, more sales and more customers coming back.
Through Marketing, Data and Customers.
Save time
Hours back every week.
The repeat work runs on its own, so it stops landing on you.
Through Reporting, Marketing, Software and Automation.
Lift quality
Fewer mistakes. Better calls.
Cleaner data, sharper decisions and a better experience for your customers.
Through Reporting, Software, Automation, Data and Customers.
Reporting
Know your numbers without chasing them.
Sales, spend and margin in one view, with a plain English read on what changed and what to do next.
Saves time. Lifts quality.
Marketing
Marketing that pays its way.
Ads, email and content made faster, aimed better and measured on what they return.
Makes money. Saves time.
Software
Tools that fit how you work.
Custom apps and dashboards built around your business, not the other way round.
Saves time. Lifts quality.
Automation
The busywork, handled.
Follow ups, reports, data entry and admin run on their own, on time, every time.
Saves time. Lifts quality.
Data
Every system talking to each other.
Your till, store, books and ads joined up, so every decision runs on the full picture.
Makes money. Lifts quality.
Customers
Win them. Keep them. Know them.
More leads, more repeat business and a clear picture of who your best customers are and where to find more.
Makes money. Lifts quality.
Based in Margaret River and Perth.
Questions.
AI helps a small business in three ways: it makes money, saves time or lifts quality. That means marketing that finds more customers, admin and reporting that run on their own, and fewer mistakes across the business. The best place to start is the job that takes up the most hours each week.
There is no single best AI for a small business. ChatGPT, Claude, Gemini and Microsoft Copilot are all capable, and the one built into software you already pay for is often the easiest start. The bigger gains come from connecting AI to the systems you run, like Shopify, Xero or your CRM, so it works on your real numbers.
Yes. ChatGPT is useful for drafting emails, quotes, product descriptions and social posts, and for summarising documents. Use a business plan if your team will use it, keep sensitive customer and financial details out of personal accounts, and check its facts before anything goes out.
Off the shelf tools like ChatGPT or Microsoft Copilot cost around $30 a month per person. A custom build that connects AI to your own systems is a one off project priced on scope, and it should pay for itself in time saved or sales made. A free 15 minute call will tell you whether it will.
An AI consultant works out where AI will pay off in your business, then builds it in. At Counterpoint that means finding where your time and money go, choosing the jobs worth handing over, and connecting AI to the tools you already use across reporting, marketing and customers.
Counterpoint is an AI consultancy based in Margaret River and Perth, working with small businesses across the South West and Perth in person or on a call. Book a free 15 minute call to talk through where AI could help your business.